Now more than ever, restaurants are looking for creative and innovative marketing strategies and techniques. Most small businesses, like many restaurants and bars are, have small marketing budgets and need to get a big bang for their buck! In today’s blog post, we’ll teach you all about some of the best strategic restaurant marketing tips that will draw in crowds and revenue. Let’s get down to business!
Restaurant marketing is tricky. It can be difficult to come up with a marketing budget that’s large enough to be effective but not so large that your restaurant spends too much on advertising. Luckily, social media and the internet have made coming up with targeted and focused advertising strategies easier than ever before!
Strategic Restaurant Marketing with Food Photos
Your restaurant has great food–that’s just a fact! But how are people going to know that if you aren’t sharing photos of the plates that are being whipped up every day in your kitchen? Your restaurant’s social media accounts are a great place to post easily-shareable, mouth-watering images of the delectable dishes that your restaurant serves.
Apps and Loyalty Points
You might not think of a loyalty program as part of your restaurant’s marketing strategy. But if you don’t already have one, this is your sign to get working on launching one for your restaurant! Marketing isn’t just for drawing in new customers, and that’s where loyalty programs come in. You can encourage repeat visits by adding enticing reward bonuses. Plus, loyalty and rewards programs do double duty if you include a sign-up bonus, like a free appetizer. Advertising this perk can draw in new customers easily!
Strategically Target Social Media Ads
Making sure that your advertisements reach the right places and faces is easier than ever. Facebook and other social media sites have built-in ways to choose the age range, area, and more specific factors that your advertisements target. Strategic restaurant marketing is extremely important when it comes to making sure that every dollar of your advertising budget counts. Make sure to dedicate some time to experimenting with and researching which ad targeting strategies produce the most clicks and actions. Keeping track of these statistics takes some extra time, but it will save you lots of effort and money in the long run.
Appeal to Your Local Area with Strategic Restaurant Marketing
Other than geographically-targeted advertisements, you can use other digital advertising methods to appeal to local audiences. This means using sites such as Yelp or Google for Business to “claim” your restaurant or bar’s page. Keeping information on these sites accurate and up-to-date will enhance your business’s credibility greatly. These are the pages that are most often found when people are searching for restaurants nearby, so making sure that they’re professional and current is a necessity for strategic restaurant marketing.
We hope that you find these tips helpful as you work to increase restaurant sales with strategic restaurant marketing! Happy advertising, and best of luck–we know that business will be booming soon!
