Your restaurant’s social media accounts are vital in today’s day and age. From Instagram and Twitter to TikTok and YouTube, there’s a lot that goes into them. Making sure that you’re always delivering great content is important. It can sometimes be easy to get stuck in a rut when it comes to coming up with great social media posts. We’ve collected some of our favorite restaurant social media photo ideas that will make customers click the “like” button.
Don’t Just Share Photos of Food!
Yes, your food is what your restaurant is known for. And your delicious plates definitely should get a place on your social media feeds! But food isn’t all your restaurant has to offer. Get creative with photos of drinks, your staff, and even your customers. Having a variety of photos on your social media pages is a good idea. It makes your restaurant feel personable and real. Use your social accounts to create dimension. This helps show off that visiting your restaurant is just as much of an experience as it is a destination for great food.
Give a Look Inside
Many of the potential customers who stumble across your business’s social media page have never actually visited your restaurant. Giving them an idea of what your restaurant looks like is a great social media marketing strategy. Post pictures of your table decorations, the exterior of your building, and your interior decorating. Making your restaurant into a recognizable culinary landmark in your area will help to create buzz and draw in more customers off the street.
Restaurant Social Media Photo Ideas: Introduce Your Staff to Your Customers
Letting your customers get to know your staff is a great way to make your restaurant feel more personable. Plus, staff spotlights that give customers an inside look at the people that make their food come to life make your restaurant seem like more than just a business. Followers who see that your business values its staff will be more likely to make a purchase.
Shine the Spotlight on Customer Photos
Restaurants get tagged in a lot of photos, especially if they have photogenic decor, Instagram walls, or host a lot of events. Ask your customers for their permission to use some of their snapshots. They’ll love being featured and you’ll get to share their point of view! Also, posting photos from wine tastings, trivia nights, and other special events can help to give an idea of the things your restaurant has to offer.
Show the Story of Your Food
Okay, we know that we started this post off by saying that diversifying your feed from only food pictures is a great start. But this is different! Especially if your restaurant serves organic foods or uses local ingredients, letting customers see where their food comes from is a great concept for restaurant social media photo ideas.
All in all, being creative with your restaurant’s social media accounts is a great way to draw the interest of potential customers. Don’t be afraid to be real and authentic with the social posts you share. And you’re sure to make connections with your customers! Happy posting!
