Social media is crucial to restaurant marketing today. From Instagram to Facebook, the online world is a great place to engage your customers and spread the word about your business. However, standing out in the huge world of restaurant social media often feels impossible. How can you make your restaurant’s personality shine through with so much competition? Creating restaurant YouTube channels is a great place to start.
YouTube is a social media platform that’s often overlooked by restaurant owners when establishing their online presence. It’s true that creating video content takes a bit more time and effort than posting text or photos on other social accounts. This could be why many restaurants are hesitant to dive into the world of video-based social media. But creating a YouTube channel for your restaurant can pay off.
Why Should You Create a Restaurant YouTube Channel?
Video media makes it easier to show what makes your restaurant special. It gives you an opportunity to personally introduce yourself and your employees to viewers. You can give watchers a sense of your restaurant’s atmosphere, and give them a Food Network-style behind-the-scenes look at how your business operates. Plus, YouTube videos are easily integrated and shared to Facebook and Twitter, so you can do double duty with your video creation skills.
What Kinds of Equipment do I Need to Create a Successful Restaurant YouTube Channel?
With the capabilities of today’s smartphones at your disposal, creating content for your YouTube channel for your restaurant is easier than ever. Just make sure you have lots of natural light, and you can consider investing in an external microphone for enhanced audio quality. Editing programs can have a bit of a learning curve before you get the hang of them, but with a little practice, you’ll be creating stellar video content in no time.
What Content Should I Create for Restaurant YouTube Channels?
The best kind of videos you can upload are those that show off your restaurant without being explicitly for marketing purposes. Showing off what makes your business special can help make your restaurant appear to be a desirable destination to viewers near and far. Show how a favorite dish is made, from sourcing the ingredients to when it’s served to customers. Or follow a staff member around for a day-in-the-life style video.
How Can I Help My YouTube Channel Gain a Following?
Unfortunately, there’s no top-secret tip to becoming YouTube famous overnight. The guidelines to growing your audience on YouTube are the same as for any social media. Create content consistently and regularly–maybe every other week–and make sure the videos you’re uploading are high-quality. Viewers can tell when you’re just uploading content to have something to upload. Speaking of viewers, keep them engaged! Ask questions in your videos, and ask them to give their feedback or insights in the comments. Reply to their messages, too.
Creating a successful restaurant YouTube channel definitely requires work, but it’s work that will pay off in the long run. What are you waiting for? Lights, camera, action!
