Creating promotions for your restaurant can be tricky. You want to give your customers a good deal in order to draw them in. But oftentimes this can be hard for small businesses that can’t afford to lose money for the sake of potentially increasing traffic and customer count. Finding the perfect promotions that work for your restaurant often requires a little trial and error. Today, we’ve collected some of our favorite tips and ideas for choosing restaurant promotions that your customers will love.
Take Advantage of Local Happenings
Timing is important when it comes to creating an effective restaurant promotion. Look to your community for cues! Is there a local festival, sporting event, or other large event happening in your restaurant’s hometown? With so many people coming to the area, it would be silly to not take advantage of the crowds. Choosing local events as great opportunities to have restaurant promotions will help you be super successful. Local events also often draw people who might not otherwise have stopped by your restaurant. This means that they have the added advantage of giving you the opportunity to appeal to new faces. A promotion is a great way to make a fantastic first impression!
Loyalty Programs Make Great Restaurant Promotions
You might not think of a loyalty program as a restaurant promotion. And although they’re a bit different from your typical dinner-for-two deals or appetizer specials, rewards programs are one of the most effective and dependable promotion ideas. Having a loyalty program helps to provide a sense of security for your restaurant. Make sure that you supply rewards members with a steady stream of promotions, discounts, or even exclusive discounts that they can earn. And don’t forget to throw in random, surprise deals and discounts every now and again to draw them in.
Choosing Restaurant Promotions for Events
Many restaurants these days are hosting special events to draw in the crowds on slower weekdays. Coupling these events with enticing promotions can help to boost restaurant sales even further. Bar trivia nights, for instance, are a great occasion to entice customers with deals on appetizers and drinks. Bar trivia programs are great events to host because they bring in more customers that may otherwise not have given your restaurant. Not only that, though, they also give you a chance to promote new creations from your kitchen.
Psst…if your restaurant is looking to host a trivia night of its own, Deliver Me Trivia can help you make the night a roaring success. Our all-in-one, affordable host-your-own quiz delivery subscription service helps you bring in the crowds week after week. We’re a fantastic resource for restaurants looking to find the best bar trivia night questions, and we do all the work for you!
We hope that these tips for creating enticing and effective restaurant promotions are useful to you. Best of luck!
