There’s no denying that the past few years have been rocky for everyone in the restaurant industry. They’ve brought about capacity limits and supply chain issues and even full-out temporary closures in the interest of health and safety. Every restaurant owner understands now more than ever what it means to fight to keep your doors open. But now that things are returning to normal, little by little, you can start to focus on growth again, not just survival. That means learning how to make your restaurant stand out, even when times are still uncertain.
In today’s post, we’ve collected our best tips for helping you learn how to make your restaurant stand out. From changing up your menu offerings to hosting special restaurant events, making your restaurant stand out from the competition will help you gain sales and revenue. It also makes your restaurant’s “safety new” stronger by creating more loyal customers and regulars. And in uncertain times, having something to fall back on is more valuable than anything else. We hope that these strategies can create that for you!
Spice Up Your Menu
One of the most foolproof ways to make your restaurant stand out is with a menu refresh. Consider a seasonal menu, or a menu that features locally-sourced ingredients. Even if it’s just one or two new items at a time, having a menu that’s always changing will keep customers coming back to try new items. And unique items that other restaurants in your area aren’t serving make the dining experience memorable and one that guests will recommend to their friends. Word-of-mouth marketing is your friend when you’re looking to draw in new faces. A revamped menu is a great way to get guests talking!
Add an Enticing New Promotion
When customers feel like they’re getting a good deal, they’re sure to be happy. That’s why promotions like two-for-$25 entrees and special lunchtime deals are some of the best restaurant marketing practices. Take a look at the promotions currently being offered by your competition. Can your restaurant find a way to offer a better deal, or something that’s unique to your business? Enticing customers with new and exciting promotions is a great way to draw in the crowds!
Host Events to Make Your Restaurant Stand Out
Hosting restaurant events is just another way that your restaurant can stand apart from the competition in uncertain times. A bar trivia program is one of the easiest events to host, especially when you partner with an affordable quiz delivery service that does the hard work for you! Trivia nights and other restaurant events, like open mic nights or tasting parties, can turn slow days or nights into ones where every table is filled. Trivia programs for bars are especially great because they’re accessible and well-liked by almost every demographic. There’s nothing like some friendly competition to make your restaurant shine!
When looking to make your restaurant stand out, think about what moves you can make to make your business appear exciting to customers. New menu items, promotions, and special events like trivia nights are just a few of the options you have! Use your creativity and you’re sure to succeed.
