Unique restaurant marketing strategies can’t be created with a one-size-fits-all approach. Especially in the small business world, using what makes your restaurant unique is important! Identifying your business’s special touch is key. With today’s blog post, we’ll give some tips for what that can look like for your restaurant. Developing an effective and unique restaurant marketing strategy takes work. But the benefits that it will bring to your business are worth it! Figuring out what your special touch is will help differentiate your business from its competition.
Identifying Your Restaurant’s Special Touch
Identifying your restaurant’s special touch might sound simple, but it isn’t always that way. Taking an unbiased, objective look at what makes your restaurant unique can be difficult! First, think about special dishes that your customers love and come back over and over again especially to order. Likewise, does your restaurant have a unique environment, like a classic diner? Similarly, maybe you have a special theme, like music. Perhaps you’re known for hosting a regularly scheduled restaurant event, like a bar trivia night. All of these things–and more–can be considered a special touch for your restaurant.
If you’re having trouble figuring out what makes your restaurant unique, ask your employees or customers! A short survey to diners can turn into a marketing strategy of its own. You can even pair this with a social media contest or way to collect features for your social media profile. Ask customers to send in what makes your restaurant unique, and share your favorites on your social media account.
Turn Your Special Touch into a Unique Restaurant Marketing Plan
Now that you’ve found your restaurant’s special touch, it’s time to learn how to market it. Usually, this just means leaning into your unique feature. You might do this by creating a new slogan, or redoing your restaurant’s signs or merchandise. Your special feature can help turn your restaurant into an iconic destination!
Advertise Your Unique Marketing Plan to Your Community
Restaurant promotions that will resonate with your community incorporate the things that your customers value. This unique touch can be any number of things, but one thing is for sure. Also, your customers value unique, one-of-a-kind experiences. And no matter where you are or who your customers are, this is true! Now that you’ve found your restaurant’s “special touch”, or what makes your business unique, it’s now time to put your marketing plan into action.
You can do this by creating an event or restaurant deal that surrounds your restaurant’s special feature. If you’ve decided that your special feature is a unique dish that your restaurant serves, offer a promotion that will entice customers to order it. Or, have an event that draws inspiration from and celebrates your restaurant’s unique elements! Leaning into what makes your business special will help to solidify your restaurant’s identity.
Becoming a recognizable icon in your local community starts with figuring out what makes your restaurant special. Best of luck in creating a unique restaurant marketing plan that will be effective for you!
