Using social media likes as a way to earn restaurant deals is a great way for your restaurants’ social media accounts to do double-duty. Your social media profiles aren’t only for advertising everything that your restaurant or bar has to offer. Instead, you can promote events and new menu items, and entice customers to share your posts, by allowing customers to use their likes to earn rewards. In this blog post, we’ll explain why social media “likes” promotions for restaurants are so effective.
How to Hold A Social Media Likes Promotion
Like any social media marketing initiative for bars and restaurants, a great promotion starts with a great description and an eye-catching graphic. The post that you’re asking your customers to like or interact with should be promoting something, or else the sharing doesn’t have a purpose. Maybe you can be promoting an upcoming event, like a trivia night at your bar or restaurant, or a new menu item.
What are Good Rewards for Promotions?
A promotion that allows customers to earn deals and discounts isn’t effective if your customers don’t care about the reward. If they don’t feel like it’s worth their while to share your post, they won’t interact with it. You need to make the reward enticing, or your post won’t reach the large audience that it has the potential to.
Some great ideas for social media “likes” promotions for restaurants are free appetizers, free drinks, or any kind of discount. You know your customers! What promotions have worked well in the past, or what are they always happy to order off your menu? These ideas can serve as springboards for potential options for your bar’s social media “likes” promotion.
Social Media Likes and Trivia for Bars and Restaurants
Here at Deliver Me Trivia, we love a good bar trivia night. One creative way to promote an event like a bar trivia night is to use social media. This may seem like a no-brainer, right? Of course, you would want to use your social media to advertise your event. But when you combine this idea with the idea of using social media likes for customers to earn deals, you’ve got a surefire way to promote your event. Let us explain!
First, use your social media platforms to promote your event. Use an eye-catching graphic and a to-the-point, exciting description with all the details of your event. Then, let your customers know that they can earn a deal for sharing your post and getting their friends to interact with it! For example, anyone that gets over fifty likes on their shared post can earn a free appetizer. Another idea is to offer five dollars off their meal when they come to your restaurant for the event. You’ll also want to set a deadline for when the promotion will end.
