Restaurant owners are always looking for new ways to intrigue guests. Finding innovative ways to draw in new customers to your restaurant or bar is your top priority. Hosting restaurant events, like bar trivia nights, are a great way to do this. You can also spice up your menu with new delicious offerings. Today, we have a new idea that could help you stand out in a competitive market. Creating a restaurant recipe book is a unique, innovative marketing move.
What is a Restaurant Recipe Book?
A restaurant recipe book is exactly what it sounds like. It’s a book that includes some of the unique recipes that your restaurant or bar serves. A restaurant recipe book, or restaurant cookbook, can be in physical or e-book format. Basically, the purpose of a restaurant cookbook is to give your customers the ability to recreate some of their favorite menu items at home!
What Makes a Restaurant Recipe Book an Effective Restaurant Promotion?
You might be thinking that creating an instruction book for recreating restaurant dishes at home sounds counterintuitive. After all, don’t you want people to come into your restaurant and order the dishes for themselves? But restaurant recipe books can be very profitable for your restaurant if you market them correctly. For example, restaurant cookbooks make great gifts! Plus, your restaurant cookbook won’t include all of the recipes for the dishes your restaurant serves. It won’t keep customers from visiting your restaurant and ordering professionally-crafted favorites.
Restaurant recipe books are an effective promotion for two reasons. First of all, customers who are already loyal to your restaurant or bar will love to purchase them for themselves or as gifts. Also, they’re an effective way to draw in new customers and make sales that way. Consider having your cookbook stocked at a local bookstore or gift shop. This can be one way to appeal to or pique the interest of customers who haven’t given your restaurant a try in the past.
Other Innovative Ways to Draw in Customers
Don’t think that a restaurant recipe book is the right choice for your restaurant? Or maybe you’re just looking for a different way to draw in customers. Trivia for bars and restaurants is one of our favorite ways to fill your dining room, even on typically slow nights. , Plus, trivia packs, like the ones in Deliver Me Trivia’s subscription service, make hosting a trivia night easy. Trivia for bars is one of the most effective ways to drive weekly loyal revenue! Plus, we provide you with everything you need to make the trivia night a success. Just become the trivia night host and you’re all set to go!
Overall, we hope that these tips have given you some ideas for unique restaurant promotions that you can use to draw in customers both new and old! Best of luck in driving sales with your new marketing ventures!
