This is a tough time for restaurants looking to hire new employees. You know that your restaurant is a great place to work. You have the starting wages and other benefits to back up your claim. But it’s convincing potential employees of this fact that’s the tricky part. In today’s post, you’ll learn about how you can use social media spotlights to your advantage during the restaurant hiring process.
You already know that your restaurant’s social media accounts are a great place for all sorts of promotions, advertisements, and drawing in new customers. You likely are already posting there about your business’s open positions, too. But taking a more friendly approach to advertising your restaurant’s hiring can make your business seem personable and approachable. This is exactly the impression you want to be giving off if you are looking to draw in new employees. Featuring a current employee on your social media is a great way to do this.
How to Feature an Employee on Social Media
Featuring an employee on your social media is a great way to put a face to your business. Ask if any of your current employees would like to be featured first. Making employee spotlights into a regularly-scheduled occurrence on your social media is a great idea! Then, snap a photo of them at work, looking excited about doing their job. You can also ask the employee for additional photos, such as ones of them with their pet or doing a hobby. Indicating that your employees have a great work-life balance can help your employee spotlight be effective.
What to Include in Your Social Media Post
Besides images, you’ll want to include some more information about your employee, including their age, hometown, and more! If your employee is a student, include that as well–seeing that your workplace is student-friendly can encourage other students to apply. Then, ask your employee what their favorite part of working at your business is. Knowing what current employees love about their job will boost the impression that your business makes on potential new hires.
How does Featuring an Employee Help With Restaurant Hiring?
Putting a face to your business can make the hiring process easier. It makes you and your restaurant seem personable and friendly, and more than just a logo and a brand name. Plus, your featured employee will likely share their spotlight to their personal social media page. This means that your post will reach a larger audience than a post typically would. Because of this, make sure that you include a brief message in your spotlight post that indicates that your restaurant is hiring! Employee spotlights can be a great way to get the word out about open positions without coming across as too desperate, pushy, or forceful.
We hope that this blog post was helpful to you as you learn about new ways to use social media to your advantage during the hiring process. Best of luck, and happy hiring!
